Tata Foundation - Vikram aur Vetmal
A set of three films that uses the ‘disgust motive’ to inspire audiences to change key water, HWWS and toilet usage
behavior. The use of this motive was based on the BCD framework for behavior change from the London School of Hygiene and Tropical Medicine. The main creative idea was inspired by the F-diagram that captures the science behind hygiene interventions in a single diagram.
The series of films use outrageous and disgusting, toilet humor comedy. The central storyline revolves around a poop who miraculously comes to life and follows a simpleton farmer home after he does open defecation. He refuses to leave with a series of cyclical arguments to the farmer’s great chagrin. Watch the films to find how he is able to get rid of this unwelcome visitor.