I have known Jaykrishnan Menon ( Applied Wonder) for several years now, always in the capacity of chief creative on several public health campaigns. He has a unique sensibility which enables him to develop truly creative approaches to a wide variety of problems. Unlike many creatives, this sensibility is enriched by a thorough grounding in behavioural science. He is devoted to social causes through his work as well (always a plus for someone from the field of public health). Jay is a master of story-telling through film. While he loves animation as a truly expressive and pliable form, he is also adept at using other means to inspire others, including the development of new products, or events/experiences. His success is getting him a broader range of important clients. I can only see him going from strength to strength and becoming a truly gifted designer.
White Swan Foundation has had the privilege of partnering with Applied Wonder to curate a series of public events on mental health awareness. The Applied Wonder team led by Jaykrishnan and Parag were instrumental in the creation of the visual themes of the event series. They impressed us with their ability to connect with a social cause and produce an out-of-the-box idea that was magical. They are a deadly mixture of creativity, social empathy and quality delivery.
We have worked with Jay ( Applied Wonder) on 2 projects and had a very good experience. Jay and his team are very professional and have an attention to detail. I enjoyed working with them because of the different ideas that they gave and they have created very good animated movies with the right messaging. They are also open to feedback and suggestions and delivered our project as per the timelines. I also liked the fact that they were open about their reservations on any particular point. I would definitely recommend Jay and his team to any one interested in developing GREAT content.
Their focus on the social sector clients indicates their longer-term vision and commitment to the nascent communication needs of the sector. We are delighted by the work that they (Jay Krishnan and Parag Prasannan) did for Janaagraha’s newly released ichangemycity.com . They encapsulated a complex user proposition into a very engaging 5 minute video, using simple graphics and site screen shots. The organisation distinguishes itself with a rare ability to combine creativity with the application of sophisticated thought about the product or brand that they are engaged with.
*Project was done under Centre Of Gravity Creative – Now Applied Wonder
As the person coordinating a large national campaign of consumer awareness and mobilization against Genetically Modified (GM) foods called “I AM NO LAB RAT”, I really appreciate the central concept of the campaign that was evolved . It evokes a sense of indignation in consumers, as it very well should, to hear about GM foods with all their associated hazards being tested on them. Trying to tell citizens to resist this onslaught of GM foods through a novel campaign theme called “I am no lab rat” was very effective.
In just a few months’ time, we had thousands of consumers all over the country becoming more aware of GM foods and coming forward to take action. The various materials created by them for the campaign like posters, viral films, stickers etc., were an instant hit. They served the purpose of taking the GM foods debate further and I would like to thank the team for all the hard work that went into supporting their creative abilities, which in turn meant a very effective campaign across the country. What’s more, they did this in a democratic fashion, incorporating views from the groups involved in the campaign.
*Project done under Centre Of Gravity Creative – Now Applied Wonder
One of our communication challenges has been to get Indian farmers to understand the impacts of genetically engineered seeds, given that the key concerns are complex, long term and are due to the limited interpretation of science, as we know it.
They worked closely with the campaign team in Greenpeace to come up with a set of effective communication tools that ranged from fact-sheets, an live action-animation film, an interactive website and an engaging concept to capture the attention of “aam junta” on the issue of Genetic Engineered foods. The output managed to weave in the complex messages, scientific facts and did so with a local touch of humor and innovative visuals. In the past year they have shown great commitment to the issue, sensitivity to details and above all have worked wholeheartedly despite the budget and time constraints.
On behalf of Greenpeace, I would like to thank them for helping us launch the issue of genetic engineering in the minds of the urban and rural public. I look forward to continuing our engagement with them.
*Project done under Center of Gravity Creative – Now Applied Wonder