White Swan Foundation

The White Swan Foundation works in the area of mental health. They are on a mission to change the mental health landscape in India through education and active engagement with patients, caregivers and society at large. A landscape, where misinformation and stigma don’t prevent people from accessing better mental healthcare.


Mental health is a conspiracy of silence. A black box that is sealed in by stigma, apathy, misinformation and fear. The only way to change this landscape is by actively engaging with not just patients and caregivers but the larger community and getting reciprocal engagement and reflection from them.


Mental health becomes more accessible through creative discourse and the aesthetisation of the discourse on mental health. We aid the continuous efforts of the foundation through design and creative support that can make it more accessible to the general public.

Campaign 1: Moving Minds

Campaign 2 : Exam Fever

Campaign 3 : Womans mental health

Campaign 4 : New Year Resolution 2017 posters

Campaign 5 : Body shaming

Campaign 6 : Old Age Campaign

Other Campaigns


White Swan Foundation has had the privilege of partnering with Applied Wonder to curate a series of public events on mental health awareness. The Applied Wonder team led by Jaykrishnan and Parag were instrumental in the creation of the visual themes of the event series. They impressed us with their ability to connect with a social cause and produce an
out-of-the-box idea that was magical. They are a deadly mixture of creativity, social empathy and quality delivery.

Manoj Chandran – CEO