What is a brand?
We must look at the whole idea of branding with cynicism and scrutiny. What, after all, is a brand and why must one struggle to define and choreograph it? Why spend so much time, effort and money to build this…
We must look at the whole idea of branding with cynicism and scrutiny. What, after all, is a brand and why must one struggle to define and choreograph it? Why spend so much time, effort and money to build this…